Who we are

ABOUT LURES FACTORY

Every great creation begins with passion.
For us, it started with the heart of an angler — one who sees fishing not just as a sport, but as a lifelong art form.

From that vision came Lures Factory Co., Ltd., founded in Nonthaburi, Thailand, with a single belief:
that every lure should tell a story — the story of precision, patience, and the endless pursuit of perfection.

At Lures Factory, we don’t just make lures. We craft experiences.
Each piece is born from countless hours by the water, shaped by real anglers who understand every detail that separates a good lure from a great one.
Whether it’s freshwater, saltwater, jigs, or soft baits, our designs carry the unmistakable signature of LF — bold, functional, and inspired by the rhythm of nature.

Over the years, we have expanded beyond our borders, sharing our creations with anglers across the globe.
Our mission remains unchanged: to design and deliver high-performance lures that connect people to the essence of fishing.

Every lure we release is a reflection of our journey — from Thailand’s local waters to oceans worldwide.
We are driven by curiosity, guided by craftsmanship, and united by a love for fishing that never fades.
Even as technology advances and trends evolve, we remain anchored in one simple truth:
the best lures come from those who truly understand the soul of an angler.

This is who we are.
This is Lures Factory — designed by anglers, for anglers.